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Why do people use 3D rendering and architectural visualization?

Updated: Jan 8

The architecture and design of the urban environment involves a multitude of stakeholders: engineers, architects, planners and non-specialists. All of them view the process from different perspectives, with different objectives, needs and desires. Obviously, this has many challenges, but for any architectural project to be a success, a “shared understanding” is needed between all parties involved ... Fortunately, 3D rendering techniques and architectural visualizations can help in this sense.

Using powerful 3D rendering software architects, 3D designers and artists can manipulate designs in real time, quickly switching between concept and concrete and exploring different options, as well as, refining and creating multiple versions of projects. SketchUp, Rhino, VRay, Maxwell, Mental Ray and AutoCAD are just a few of the powerful 3D modeling and rendering software, giving today's design and stunning ability. Moreover, by providing architects and designers with the tools to visualize and immerse themselves in their design, they are able to understand much more clearly both the “qualitative and quantitative nature” of the spaces they design.

So in summary, 3D rendering and architectural visualization can help architects and designers work collaboratively and communicate ideas more effectively. 3D visualization can be used as a marketing tool with clients or for consultations with planners, and at the same time it can be used to improve the way buildings are developed by design teams. Then why doesn't everyone use them?

So is the future of 3D rendering and architectural visualization?

In the future, you will live, work and interact with other people in a virtual space. This means that architects (virtual architects) and architecture should rethink and redesign this new type of virtual world. "

"Today it is well proven that 3D visualization has an excellent contribution to the physicality of our built world. 3D visualization is an excellent tool that helps us take the project to the next level. It allows us to design, make and verify decisions in a precise and fast way. Of course, it is an excellent tool for communicating with people who are not architects. ”

"We have created hundreds of 3D visualizations for residential and commercial builders and I believe that many of these projects have undergone structural changes / improvements as a result of viewing 3D images!"

"The value of 3D visualization cannot be underestimated enough."

"In the end, your customers will always have a much better understanding of what they're spending their money on."

"100% ... a 3D rendering will always attract attention and stand out over 2D drawings.

"No, he is present! Practices that do not embrace are already behind the forehead package. ”

"I definitely hope it's the future or I'll run out of a job!"

Where does the future lead?

So there you have it - straight from the horse's mouth!

Many opinions refer to the impeccable architectural rendering and 3D rendering images we see today being present and that in the future we will move more into the realm of Virtual Reality. Virtual reality or VR, which not long ago was considered "science fiction" seems to be the next thing. Not just for architects and designers, but for everyone...

Architects and designers will be able to fully build 3D representations of their work and use VR to put their clients in the "experience". I've had the ability to do this for a while, but to actually put on a headset and let your senses experience sounds and spaces, it will give spectators a completely different experience. A "real" experience. Some might call VR a game changer. And the scary thing is, it could be very soon ...

That being said, 3D rendering and architectural visualization are a magical art and no matter what part of the coin you might fall on, there is no reason to argue the historical impact that computer technology has had and will continue to have on design and architecture. We cannot pretend to imagine what is possible in the next 10 or 20 years if we continue on our current path of discovery ... What is certain is that as we progress, architectural rendering, 3D rendering and VR trajectories will be closely related to the design industry.

This is the future. So you better get ready ...

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